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Content / SEO

QuidMarket are a leading direct loan provider

// The Client

QuidMarket are a leading direct loan provider and authorised lender in the UK, who operate in a highly competitive market.

// The Challenge

The finance industry is very competitive meaning that QuidMarket are up against bigger, more well-known leaders on a day-to-day basis. While they had some visibility in the market (page 2 and lower) they needed to be within the top positions in SERPs in order to take advantage of the high volumes of traffic that can be achieved in this industry. With this in mind, we needed to create a campaign that would drive the brand's awareness forward and increase the number of applications generated each day. We wanted to increase their visibility whilst driving greater success to the brand.

quidmarket case study image

// The Objectives

  1. Increase the number of users and new users visiting the website.
  2. Grow the number of completed online application forms.
  3. Improve the overall visibility of the website.
  4. Position QuidMarket as a leader within their field.

// The Solution

  • Carry out a redesign of the QuidMarket website to modernise their brand and improve the way they managed applications internally.
  • Conduct a UX overhaul to enhance user experience and further encourage applications.
  • Identify pages on the site that required further content optimisation to support the overall SEO approach.
  • Devise a new internal linking structure to ensure link equity could equally pass through the key pages of the website.
  • Capture a larger proportion of the market by building out new content pages capturing mid to long-tail keywords based on loan types.
  • Make improvements to the user account page to enable users to easily locate, view and edit their information when required.

// Results

Working closely with the client, we have achieved the following results...


It’s fantastic to be partnered with such a forward-thinking agency. We have already achieved so much success across SEO and PPC and are looking forward to seeing where the team takes the campaign next. The financial industry can be a difficult one to crack but the team’s knowledge is second to none which has really helped us progress at a quick pace!

Josh Asuman
IT & Marketing Manager

// Other Relevant Case Studies


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